Stand your ground

The very essence of selling is, "Helping people make the right informed decision". You cannot build your business based on what you think, but you can build a very successful business based on what you know. Gathering the right information (the facts) from your prospects and clients can, and should be a very enjoyable exercise. The right information is that set-of-facts you must know in order to make the right recommendations. The right information you harvest will help your client make the right decision. One of the most important facts you must know is that the truth is your most reliable ally! Facts really do speak for themselves. Do not be a sales person that just wants to make a sale. If the recommendation you are considering making to a client or prospect is in the best interest of all concerned, because it is based on the facts, then make it and stand your ground. An untruthful sales person anywhere is bad for truthful sales people everywhere. The truth will have to be good enough!