Everybody is in Sales

Everyone in the organization is in sales. While most of the job descriptions in all companies do not specifically state that a required function of a job is to sell, the underlying reality is that if people don't sell they, nor the organization will not progress. Everyday we are in situations that require us to persuade others, either by actions or by words, to do something that will help. Everyone is constantly "selling" themselves or their desires or their ideas regardless of their position. This is accomplished either by example when they perform their duties well or by influencing others by their statements. One of the very important people that do much of the heavy-lifting setting the stage for indirect selling, is the individual that answers the telephone or greets people when they come in the office. An employee on an assembly line is selling the quality of the product when they make sure their work is of the highest quality.

Successful salespeople by definition are those determined individuals that proactively interact with clients and prospects in an effort to sell their products or services. But they are only going to be successful in this vital function, if everyone in the entire company understands, that without a team selling culture, the committed-sale is lost before the sales person walks in the door. Everybody is in sales!