Another Definition of Insanity

The definition of insanity is: To do the same thing over and over again and expect different results.

Another way to look at insanity is to define it as: To do a bunch of brand new things, that someone else controls, over and over again and expect different and dynamic results.

Randomly throwing new, untested and quite often expensive resources at a problem is not in the best interest of any business. This behavior suggests that the leadership is operating from a position of panic rather that reasoned and logical, tried and true processes. "New and shiny toys" ( which is the way many infantile digital products are often labeled) do not have enough traction to warrant unbridled pursuit and still we find companies going all-in to make them fix a problem that may not have been clearly identified. Fact is, the problem they are trying to solve may not be a problem at all, rather a course change in perceptions. Additionally these same companies will bring several players to the table that heretofore did not even know that each other existed. These so called solution provides can spend other people's money at breathtaking speeds, they don't play well together and they all want to be in charge, even if they never overtly state their dominating desire. What you end up with is a lot of people going in several different directions, at the same time  and sooner or later, when progress does not occur, they start placing blame by pointing fingers at everyone else, especially the people that hired them. That is when things really start to heat up. People in the primary business that hired these companies, begin to question not just the new stuff but everything else, that they believed were mission critical, and rightly so. They begin to wonder who, if anyone is really on top of things.

The pain of change is the price of progress. However the pain of reckless change, for the sake of appearing to be leading edge, can not only be extremely painful it can be deadly. It is insane to do the same things and expect different results but it is downright dumb to do a bunch of new untested things and expect better different and dynamic results.