Community Strong

Informed communities are strong communities.

Many folks in communities are connected well enough to the community to care enough to be proactive in staying on top of changes and other happenings that may have an impact on their community and their lives. Typically and for many years the local newspaper has been the sole trusted provider of unique community information. Newspapers must deliver truth in all kinds of news and information, including advertising. The "unique-trusted-information" task is a formidable one.

Recent results from a National Newspaper Association reader survey reveals several very important realities about your community newspaper. Hands down, your local newspaper works better at delivering trusted community information than any other vehicle.

Across America and in a community near you:

• 67% of residents in small communities regularlly read local newspapers
• 42% selected the community newspaper as their preferred single source of local information 
• No other single source came close
• 94% agreed that the local community newspapers were very informative
• 80% said that they and their families look forward to reading their local community newspaper
• 78% relied on the community newspaper for local news and information
• 25% of readers regularly read all of the community newspaper, 45% read most of the community newspaper and 30% read some of the community newspaper
• The "pass-along"rate (the number of adults who read a single copy) is 2.48 readers per copy
• 76% of readers say that the local newspapers advertising and advertising-inserts help them make better buying decisions
• 82% said they preferred ads in the local community newspaper as opposed to the Internet

These results are reflective of an engaged readership in communities across America and are likely representative of your community. Proving that you and your local community newspapers are vitally relevant and  important to your local community.