You Are Going to Have to Separate Yourself

Harry's makes disposable razors and there is absolutely nothing unique about that. There are literally hundreds
of companies manufacturing and selling razors all across the globe.

Harry's is a rather new business that has deliberately and strategically decided to get into a very old business.

Long before razors were an option, sea shells were often used to remove facial hair. Sometime around 3000 BC tools made from copper were developed along with razors that were made from this very pliable material. Back in the heyday of Alexander the Great old Alex used to encourage his soldiers to shave before a battle, as the enemy was likely to grab the beard of his opponent during combat.

Razors have been with us a very long time and Harry's is betting the future is bright. Especially with a their new idea crafted from someone else's extremely old idea.

Harry's did not invent the razor. Nor did Harry's enter the shaving market because there was a shortage of very good razors to choose from. In fact it is just the opposite. There are literally hundreds of razors on the market, many of them are very good and they keep getting better.

So why did Harry's introduce a new razor in an already congested market space? Because Harry's had a better idea or more specifically a unique value proposition that was easy to share.

Harry's bought their own German steel company. They say they build razors out of respect for quality craftsmanship, simple design, modern convenience (they ship directly to your door on a pre-determined schedule) and last but not least, costs. They also build razors to make money. In establishing their UVP ( Unique Value Proposition) Harry's has separated themselves from many other businesses that do the exact same thing, almost.

You don't have to have a revolutionary idea in order to separate yourself from the herd, but you must separate yourself from the heard. The path that should probably be pursued, is the path that someone else has already walked down. You need not come up with the original idea in order to make a difference, simply come up with a better way of doing what is already being done.

Businesses and individually need to separate from the crowd by determining what makes them different and then tell people, over and over again why that difference matters.