On May 6, 1954 Roger Bannister ran a mile in under four minutes. The previous fastest time was four minutes and three seconds. Barrister became the first person to ever run a mile in under four minutes, a feat that has previously eluded the best runners in the world. The difference in time was just over three seconds but the difference in accomplishment will forever be remembered as one of super human achievement. The following year, several people ran a mile in under four minutes. What was the difference? The obvious difference was that Roger Bannister made the extra effort required to run the mile in a faster time that had ever been recorded. He made a decision in spite of the fact that it had NEVER BEEN DONE BEFORE.
The small extra effort that you make, may make a huge difference in your accomplishments and go a long way in building a closer relationships. Many times we have the opportunity to do something "extra"... do it. Something small and extra that you do, may, in the eyes of the people impacted, separate you from others. The "something extra" may demonstrate just how fully-committed you are to the high quality of service necessary that is hard to find and so deeply desired. Automotive dealers have learned this lesson. Their research shows that quality service is their "extra" that will encourage people to buy from them again and recommend their dealership to their friends. The best automotive dealers devote a considerable amount of time and money into providing the "extra" to the experience.
The extra you do does not need to be elaborate or expensive. It can be something as simple as a thank-you card, a lunch invitation, a phone call or even a email that says thanks. What can you do today that is "extra" that will make a difference?
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