No One Owns The Hill Forever

No one owns the hill forever. Business is in a constant state of change. They who find themselves on top of their market, must accept that others want to be on top as well and are willing to fight hard to get there. That may seem to be an over simplification, but looking at things from a simple viewpoint, is beneficial. If you are on top, you must fight as hard to stay on top as you did to get to the top.

There are circumstance that are beyond your control that may have an negative impact on your ability to get to or stay on top. That is going to happen and how you respond to the change is going to determine if you get to or stay on the top. But since you already know that nobody owns the hill forever, you must understand that what you are doing is either getting you closer to the top or moving you away. The journey to the top of the hill is going to prepare you for staying on top and owning the hill, for a limited time. There are companies that are so powerful that they own the hill for a long time, but they should know that their competitors are continually adapting and aggressively attacking their position. All to often companies start to ignore their competitors because they have such a commanding position. That is often a critical error in judgement because "no one owns the hill forever."